Email
hello@nuvestapharma.com

Focus
Pharmaceutical market entry and commercialization in Latin America.

Services

Commercial support built around the opportunity.

We help you evaluate and develop a pharmaceutical market opportunity, from the first assessment to ongoing commercial management. Every engagement is scoped around your priorities and your target market.

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  1. Stage 1AssessMarket intelligence
    Market-entry assessment
  2. Stage 2Plan and buildDistributor development
    Commercialization strategy
  3. Stage 3Launch and growMarketing support
    Ongoing commercial management

Five services across three stages

Start with a single service or combine several. We define the scope around the market, the opportunity and each party’s responsibilities.

Stage 1

Assess

Understand the market and the questions to answer before committing resources.

  • Market intelligence

    Clarify the opportunity and the commercial questions behind it, and identify issues that require further validation.

    Includes

    • Defining the market questions for your categories and timetable
    • Reviewing available information on commercial conditions, channels and competing products
    • Delivering a written assessment of findings and open assumptions

Stage 2

Plan and build

Identify suitable local partners and shape a practical approach to the market.

  • Distributor development

    Identify and evaluate prospective local distributors and commercial partners, then support relationship development.

    Includes

    • Agreeing evaluation criteria with you: categories, coverage, authorizations and logistics
    • Identifying and assessing prospective distributors against those criteria
    • Coordinating introductory conversations and supporting the relationship through to agreed terms

  • Commercialization strategy

    Develop a practical approach to the target market, covering commercial priorities, channels, partner roles and sequencing.

    Includes

    • Setting commercial priorities by product and channel
    • Defining partner roles, including who handles registration and importation
    • Sequencing the launch with clear decision points

Stage 3

Launch and grow

Put the plan into action and keep the commercial work moving over time.

  • Marketing support

    Support the preparation and coordination of appropriate commercial messaging and materials.

    Includes

    • Adapting messaging and materials for the local market, including Spanish versions
    • Coordinating materials with distributor sales teams
    • Following the approvals and local rules that apply to product communication

  • Ongoing commercial management

    Support agreed commercial activity over time through relationship coordination, follow-up and reporting.

    Includes

    • Coordinating the manufacturer and distributor relationship
    • Following up on agreed plans and actions
    • Reporting regularly against agreed measures

How engagements are structured

Manufacturer engagements begin with a paid market-entry assessment. If you decide to move ahead, ongoing work continues on a retainer, and engagements may also include performance-linked fees tied to agreed commercial results. Scope, fees and any performance terms are agreed in writing before work begins.

  1. AssessPaid market-entry assessment, scoped before work begins
  2. Plan and buildRetainer for distributor development and strategy work
  3. Launch and growRetainer, with performance-linked fees where agreed

A regional perspective with a country specific approach

Latin America is a region of distinct markets. We consider commercial conditions, potential partners and execution requirements country by country. Nicaragua is our initial market-development priority; additional markets are evaluated against each opportunity.

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